Brand Incubator — Intake

Content as part
of the solution.

This intake helps us understand whether storytelling and content can meaningfully support your business at this stage. Not every story belongs inside the incubator — and that's okay. Please answer honestly and in plain language. There are no "right" answers.

Revenue is context, not judgment.

Section 1

The reality check

1. In one sentence, what does your company actually do? No buzzwords. Explain it as if to someone outside your industry.

2. How do you currently make money?

3. Which range best describes your current annual revenue?

Pre-revenue Under $250k $250k–$1M $1M+

4. What prompted you to reach out now? What changed, broke, or became clear recently?

Section 2

Why story, why now

5. Why do you believe storytelling or content matters for your business at this moment? What do you think it could realistically change?

6. Which of the following feels most true right now?

We lack clarity in how we explain ourselves People don't fully trust or understand what we do We're under-leveraged relative to the quality of our work We're growing but the story isn't keeping up We're visible, but not memorable Other

7. If content worked perfectly, what problem would it help solve first? One problem. Be specific.

Section 3

Legacy & integrity

8. Imagine your company no longer exists 20 years from now. What would you hope people say it stood for — not just what it sold?

9. What problem would still bother you even if this business failed?

Section 4

Mission under pressure

10. In one short sentence, what is your mission? Plain language. No marketing.

11. If you had to explain your business to a 12-year-old, what would you say?

Section 5

Positioning & differentiation

12. Complete this sentence: "We are the only __________ that __________."

13. Why does that difference actually matter to the person paying you?

14. What would break if a competitor claimed the same thing tomorrow?

Section 6

Who this is really for

15. Who would genuinely feel a loss if your company disappeared tomorrow? Describe them by identity, not demographics.

16. What tension or frustration do they live with that you understand deeply?

Section 7

Readiness & leverage

17. Where do you feel most under-leveraged right now?

18. What assets, relationships, or momentum do you already have that feel underutilized?

19. Are you open to starting with a paid diagnostic/audit before any longer-term engagement?

Yes Maybe No

20. Are you open to milestone-based partnerships rather than traditional "deliverables only" work?

Yes Depends No

Section 8

Success & commitment

21. Twelve months from now, what would make you say this relationship was a success?

22. What is not allowed to break as you grow? Values, culture, quality, lifestyle, integrity, etc.

Section 9

Open signal

23. What should we know that we didn't ask? Anything that feels important, unfinished, or unresolved.

Your details

How to reach you

Name

Brand / Company name

Website (optional)

Thank you for taking the time to complete this. We review every submission carefully. Some stories belong in public. Some belong in partnership. Some belong in conversation only — and all are respected.

Something went wrong. Please try again or email us directly.

We received your intake.

We review every submission carefully before responding. If there's a fit — or a conversation worth having — you'll hear from us directly. Thank you for your time and honesty.

Content as partof the solution.